This is how customers become fans: 6 tips for a booming business

To grow your brow business, you need loyal customers. People who come back again and again and recommend you to their friends and family. But how do you make sure you get real fans? And how do you keep them?

Loyal customers are those who come back again and again because of the positive experiences they have had. They trust the quality of your services and have a strong connection with your salon.

Loyal customers are valuable. Not only because they come back regularly, but also because they often promote your salon to friends and family. These clients generally pay less attention to price and have a lot of confidence in your services. This ensures long-term growth in your salon!

Characteristics of loyal customers:

• They come back regularly.
• They recommend your business to others.
• They are less price sensitive and focus more on value.
• They have high confidence in your services.
• They provide valuable feedback to improve your services.
• They have a strong emotional connection with you and your salon.

You ask your clients to come on time so you don't run out. After all, your time is precious, but so is the client's! So make sure you schedule your appointments well so that you have enough slack to perform each treatment within the required time.

If a client has to wait a long time one or more times before it is her turn, she is unlikely to come back. By respecting your clients' time, they are more likely to become loyal.

What does this mean specifically?

• You can no longer help people who arrive much too late. Or shorten the treatment, to avoid having to wait for people who do arrive on time....
• Cramming someone into your already busy schedule? Don't.
• Offer people coffee just before treatment? Not convenient, at least if you don't want to run late.
• From a commercial standpoint, schedule your appointments tightly so you can help as many clients as possible. But leave 15 minutes between treatments every once in a while, to catch your breath and make up for any overflow.

There are many eyebrow specialists offering the same services. Why should people choose your salon? What makes you unique?

It is very important to set yourself apart. Whether it is the design of your salon, a special technique or the latest treatments, make sure you offer something that others do not. By showcasing your uniqueness, you will not only attract new clients, but give existing clients a good reason to choose you over the competition time and time again.

Every customer is different, and so are their eyebrows. By providing customized advice that is tailored to the client's needs and characteristics, you show that you prefer quality over quantity.

Does a client come in for Brow Lamination, but you don't think her brows are suitable? Then say so honestly, and recommend waxing only, for example, plus a brow gel for home use. Does a client want Henna Brows, but also indicate she wants it very subtle? Paint only the hairs with Hybrid Dye for a more natural effect.

By putting your expertise to good use, you really make a difference. Clients who feel like their treatment was customized are more likely to come back and recommend you to their friends.

Order the online Brow Makeup course and learn how to apply Mrs.Highbrow makeup most beautifully. Then become a reseller, and get more loyal customers!

Customers like it when you acknowledge their loyalty. They do something for you by coming back again and again, so return the favor! With a good loyalty program, you can reward customers by offering them a discount after a number of treatments or a free product, for example. This in turn also encourages your loyal customers to keep coming back.

For example, at Mrs.Highbrow we have the Expert Discount Club. When you sign up, you receive points with every purchase. With these points you can save up for fun, exclusive rewards. Haven't you signed up yet? Then do so quickly!

You cannot grow without feedback. Therefore, regularly ask your customers for their opinions, both about their experiences and about your services. This shows that you value their input and gives you opportunities to improve your offering. When customers see that their feedback is taken seriously, they will feel valued and be more likely to return.

How do you get that feedback? You can ask on the spot, but then people are less likely to be truly honest. What works better? After each treatment, you can send your clients an email and ask for feedback. The salon software from Salonized has this feature. Clients can give a happy smile or sad smile after their treatment, and optionally they can add more info. Does someone only give an unhappy smile? Ask the customer about the reason. This shows that you take the complaint seriously, and it allows you to do something about it.

Last but not least, take the time to really get to know your clients. That way, a treatment for them becomes not just a routine thing, but a fun outing. Remember their preferences, ask about their experiences and be interested in their lives. This helps build a strong personal connection . This makes clients feel connected to your salon. At the same time, you keep it professional. You can be personal and friendly without sharing your entire private life with the client.