While it may be a little quieter in your salon during the summer months, it doesn't mean you can't put these "free" hours to good use. On the contrary! Especially during the summer you can invest extra time to improve yourself and your salon. 5 tips to help you do this.
By Desi van Dijk
1. New Treatments & Techniques
When things slow down in the salon, it's time to reflect on what you really want and what you can challenge yourself with. Take a critical look at your menu and the treatments you offer in your salon. What do you want to develop yourself further in? Besides eyebrow styling, do you also want to focus on improving eyelashes? Challenge yourself! (Online) courses give you the opportunity to offer new treatments and expand your menu after the summer.
Also use this summer period to discover new techniques. Have you always wanted to know how to thread in addition to waxing and tweezing? Take the time to search on Google or YouTube. Or do you think your Henna Brows aren't tight enough yet? Then spend those idle hours reading our blog post full of helpful tips on creating precise lines and working with Brow Contour Paste. Then practice with a friend, sister, or neighbor and test your mapping skills!
Challenge yourself to discover new techniques, expand your knowledge and skills, and get the best out of yourself
At Mrs.Highbrow we believe constant growth is important to stay ahead in the beauty industry. Challenge yourself to discover new techniques, expand your knowledge and skills and bring out the best in yourself. Showcase your expertise and inspire your clients with the best treatments. Because when it comes to eyebrows, your clients deserve nothing less than the very best.
2. Look Critically at Your Menu
As a beauty professional, it is important to keep challenging yourself and stay up-to-date with the latest techniques and treatments. But it is just as important to take a critical look at the treatments you offer in your salon. Focus on what really works and what makes you and your clients happy. This approach ensures growth and satisfaction in your profession. So scrap the treatments that no longer resonate with you or your clients. If you want to keep work fun and grow in your craft, sometimes you have to make hard choices.
Maybe there are treatments that don't pay enough or, on the contrary, cost too much energy. Or there are materials lying dusty in your salon because the treatment in question is hardly ever booked. It is good to take the time to evaluate these treatments and see where you do and do not get energy from them. With this critical eye, you will return after the summer with renewed energy and the best offer for your clients.
3. The Great Salon Cleanup
Time to sweep through your salon, dust off all the shelves and take a critical look at your tools. It's a wonderful and useful feeling to be able to organize your entire salon after a busy period. As a busy business owner, it can slip your mind to wipe down the highest shelves or check your products for shelf life. Schedule a few hours to inspect your salon from head to toe and get it all cleaned up. And don't do this on the hottest day of the year and especially in the morning when it's cooler.
Tip: Also check your brushes and tools! Are they still full, do they still look good and do they still work fine? If not, take a quick look at tools.
4. A Tantalizing Touch-Up
Now that you have your salon all cleaned and organized, it's time for the fun part! As a beauty professional, you know better than anyone that tastes change and sometimes the interior could use a breath of fresh air. You don't have to plan an immediate remodel. Fortunately, there are simple ways to transform the look of your salon. Do you really want to enchant your clients? Then it's time to awaken their senses! Here are 3 tips to take the atmosphere in your beauty salon to the next level:
One of the most effective ways to take the atmosphere to the next level is by playing good music. And now, with perhaps some extra time at your disposal, is the perfect time to put together your own Spotify playlists.
Choose music that creates a relaxing ambiance, making your clients feel instantly at ease as soon as they step into your salon. Think calm, melodic songs with a soft beat that have a calming effect and evoke a sense of serene beauty.
A simple but clever way to upgrade your salon is to offer trendy magazines in the waiting area. This will not only keep your clients occupied while waiting, but also underscore the look and feel of your salon. Choose magazines that match the atmosphere of your salon. It is important to consider your target audience and the atmosphere you want to create when selecting magazines. Do you want to portray a cool, trendy salon? Or are you going for a luxury look? Let the selection of magazines reflect your salon.
- Fragrance is a powerful sensory experience that can enhance the experience in your salon, and it's a simple way to ensure an optimal experience. Choose scented candles, aromatherapy or a fragrance diffuser with a delightful scent that matches your brand and evokes the desired feeling. Think relaxing aromas like lavender or invigorating citrus scents for an energetic atmosphere.
5. Workplace under the microscope
This is also the perfect time to take a good look at the workspace in your salon. For example, take a critical look at your treatment stool and trolley - are they at the right height and spaced so you can work comfortably? Do you still know what the ideal posture is or is it time for a refresher course?
On YouTube you can find countless useful tips and tricks to improve your posture and prevent complaints. Take some time to study them and resolve to work according to this ideal posture after the summer. Don't forget to take sufficient rest and breaks during your working day. Your health and well-being are just as important as that of your clients.