After reopening your salon doors, you might be wondering how you can increase your revenue and how to take your business to the next level. Whether you want to make up for lost sales or grow your business, our Sales Manager Eva will share her tips & tricks to boost your salon sales. Because we can all agree that we have some catching up to do after being closed for several months.
#1 In Between Treatments Sets
Your customers might come in for Henna Brows or just for shaping, but everyone wants to look their best until their next appointment. And your clients can have that fresh-out-the salon look with a little help from you and the right products. Make sure you apply products during the treatment that clients can take home. For example, a brow gel after a Henna Brows treatment or a Micro Brow Pencil and Brow Highlighter with a shaping treatment. And remember, you’re not just selling products. You're providing a way to make your clients look their best selves. Curious to find out more about our makeup products? We’re happy to see if we can be partners. Just reach out to firstname.lastname@example.org.
#2 The Power Of Reward Points
Another dynamic way to boost your salon sales is to influence the power of reward points. Offering a small discount, membership rewards or samples could ensure that you aggregate more revenue than the other salon in your locality. This is a clever way to attract more customers that eventually leads to more sales. How does this work exactly? You entice your customers to book their next appointment with you or to spend a little more money than they normally would. For example, you can offer a small gift like Collagen Eye Pads while you treat their brows on their next appointment. Or a gift with purchase when spending a certain amount at your salon..
#3 Marketing Can Change Your Salon GameThe right marketing at the right time will help you to not only be specialized in something but to also be known for it. You want to tell your story and make sure it’s being heard by the right ears. It might not be about attracting more customers, but about attracting the right customers too. By focusing in on a specific niche, you start to differentiate yourself from the other competitors in the market. It’s important to foster a special relationship with the right customers. This can effectively be done by knowing your customer’s interest.
Take the time to identify what your customers need, want, and require - do your own market research. All you have to do is ask them. If you already have a database with email addresses you can send out a questionnaire. Or you can ask them on Instagram and Facebook. It will give you an opportunity to directly address your customer’s needs. Apart from that it also helps you figure out what services to offer. You might want to change your salon menu based on your customer’s wishes.