The Success Story Of Mrs.Highbrow: 15 Years Of Excellence.

A modest hobby that started from home grew into a worldwide phenomenon in eyebrow products: Mrs.Highbrow is celebrating its 15-year anniversary! But how did this all start?

Fifteen years ago, Ska van Buren (54) took a decisive step by taking a permanent makeup course. A creative outlet in addition to her full-time job for magazines such as Glamour and Vogue, where she was editor-in-chief and beauty editor.

Ska: "It was 2009 and I noticed how little attention there was for eyebrows. The covers of the magazines I worked for featured the supermodels of the day with the most beautiful makeup, but with bad eyebrows. That could be different, I thought. Because I had already realized what a few good brows do for your looks."

Ska did a course in PMU and decided to focus only on eyebrows. That was considered weird at the time, she notes. "It was the norm that you also learned eyeliner and lips right away, but I believe in focusing." It worked, because in no time her schedule was full and people were coming from as far away as across the border to her home studio, which had been dubbed Mrs.Highbrow. "If you only do eyebrows, you must be really good at it," was a common comment from clients. Not much later, I gave up my job in the media to make brows my full-time profession."

Ambitious as she is, Ska opened one of the first brow bars in Amsterdam a few years later, with four talented specialists on permanent staff; later at least ten. The timing was apparently perfect, because from day one, Mrs.Highbrow, with its vintage barber chairs lined up in a row, was fully booked.

Mrs.Highbrow made the national press. And middle-aged women spontaneously walked into the salon, according to Ska, because "they had read in the NRC that they needed to do something about their eyebrows."

For that matter, it was still quite exciting to see whether it would catch on: having your eyebrows done in the middle of a salon, instead of an enclosed space. That was new in the Netherlands. It turned out not to be a problem."

Because the field was still in its infancy then, it was sometimes quite a search for talent. Ska: "For many of our stylists, it was their first job in a brow bar. They treated family members at home as a hobby or worked as all-around beauticians. Over the years we have trained many of our specialists ourselves, so why not teach others the intricacies of the trade as well?"

Mrs.Highbrow saw that there was a growing demand for specialized eyebrow stylists. But where to find the right training? Ska and her team decided to share their expertise and founded the Mrs.Highbrow Academy-specifically for professionals who wanted to expand their skills and business.

In addition to training, Ska noticed a need for professional, high-quality brow products. Therefore, an exclusive product line was developed especially for brow specialists who want to offer only the best to their clients.

With the expertise of its partner Victor Mulder-specialist in branding and design-a powerful brand identity was created. Luxury packaging, innovative formulas and a clear focus: everything to support you as a professional in your work.

Today, Mrs.Highbrow works with brow professionals in more than 40 countries. Managing director Charissa Bauwens ensures that more and more specialists and distributors have access to the best products and training.

"Our mission is to help you grow as a brow specialist. Whether you are just starting out or have had your own salon for years, we want to make sure you can offer your clients the best service and products," says Charissa. "Our reputation as one of the pioneers in brow bars has made our brand widely recognized."

With more than 100 products, annual innovations and a strong community of brow professionals worldwide, Mrs.Highbrow remains the partner of choice for anyone looking to make brows a thriving business.