You're a specialist. You deliver precision work, you give expert advice, and you build trust. Whether you're just starting out or have been in the game for years, it's crucial that your treatment prices are on point.What Should I Charge For My Treatments? It’s a tricky question. On one hand, you want to be accessible—especially in a competitive market. On the other hand: you're working hard, investing in training, building a brand, and dealing with costs. Serious costs.So let’s take an honest look at what you can charge for your services. Not based on gut feeling or what the salon down the street does—but on real-world experience and a smart business mindset.Start At The Start: What Does Your Chair Cost Per Hour?Before you even think about pricing your treatments, you need to know what your time actually costs. Consider: Rent for your salon or chair Consumables (like brow henna, tints, cotton pads, tools) Education and upskilling Booking system, website, admin tasks Insurance and taxes Marketing (from flyers to Instagram ads) Non-billable work: cleaning, client messages, shopping supplies, managing socials... When you add it all up, you’re often looking at a base cost of €25 to €35 per hour—before you’ve even made a profit. And on top of that, you still need to make a living from your craft.What’s Market Standard? Realistic Prices Per TreatmentBelow you’ll find the most common brow and lash treatments with guideline prices, based on what professionals typically charge in the Netherlands. These are amounts you can confidently ask as a specialist—as long as you deliver quality, of course.1. Lash Lift: Natural Effect, Maximum Result Without tint: €55 – €65 With tint: €65 – €80 Pro tip: Do you add extra care during the treatment, like Keratin Complex or Lash Filler? Then don’t hesitate to go up to €85. Clients are willing to pay for visible quality and real results.2. Brow Lamination: Fluffy, Sleek, On Trend Without tint: €45 – €55 With tint and shaping: €75 – €90 Pro tip: Don’t underprice yourself here. Brow lamination is a treatment for advanced pros, and it’s totally okay to charge accordingly.3. Waxing Or Threading: Fast, Clean, Essential Without tint: €25 – €35 With tint: €35 – €50 Pro tip: Charging less than €20? You’ll likely be working at a loss. Factor in your prep time, product use, and the space you’re using.4. Henna Brows: Intense And Precise Including shaping: €40 – €55 Pro tip: Make sure you use high-quality brow henna, and take your time for the intake and aftercare advice. That’s how you build trust—and fully justify your pricing.5. Hybrid Brows: Long Lasting And Rich In Color Including shaping: €40 – €55 Pro tip: Demand for this treatment is growing fast—and so is its value. Use that in your messaging and in your price list. 6. Powder Brows: The Art Of Permanent Make-Up Treatment + touch-up: €395 – €495 Touch-up after a few months: €100 – €150 Pro tip: Your pricing here should reflect more than just your time—think about the years of training, the PMU machine you invested in, and the level of responsibility that comes with this work.7. Hairstrokes: Ultra-Natural, High-Level Expertise Treatment + touch-up: €450 – €595 Touch-up: €125 – €175 Pro tip: Do you offer consultations, pre-care and aftercare as part of the service? Make sure that’s clearly built into your pricing structure. These extras show your professionalism—and they matter.Location Matters If you’re based in a big city, you know location plays a major role in what you can charge for your treatments. In international cities like New York, rates are significantly higher. A Brow Lamination there can easily cost $130, and at Brow Society NYC, it goes up to $170. For Powder Brows, clients pay $750 without blinking, and Microblading can reach $900. In London, prices are a bit lower but still high-end. Henna Brows average around €40, and a Lash Lift with tint can cost up to €115. Paris is surprisingly more affordable. A Brow Lamination with tint is usually priced around €75, and a Lash Lift comes in at about €65. Luxurious, but still accessible. In Berlin, prices are quite similar to what you’d see in the Netherlands—especially in cities like Amsterdam. Definitely something to keep in mind when evaluating or comparing your own pricing.Bottom line: don’t be afraid to adjust your prices based on your location, expertise, and service level. Don’t Let Fear Or Competition Set Your Prices Many specialists—especially when just starting out—are afraid of being “too expensive.” But if you’re only attracting clients because you’re the cheapest, you’ll likely work harder than necessary and earn too little. Pricing isn’t about being the lowest. It’s about delivering the highest value. And that value? It’s in you: your expertise, your professional presence, and the experience you create for your clients. So stand by your rates. Be transparent. Raise your prices when you invest in new techniques or tools. And remember: it’s way easier to confidently charge €65 to a client who truly values your work, than €35 to someone who’s never really satisfied. You’re the specialist. Make sure you’re paid like one.
